RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
  • Companies Inno
  • Topics Acquisition
  • Geography Belgium
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Scandinavians take over Belgian Inno chain

icon
Fashion13 July, 2024
INNO

Belgian department store chain Inno has has been acquired by the owner of Swedish chain Åhléns and Icelandic investment company SKEL. Together, they want to bring Inno to “many more Belgian cities”.

More shops

Axcent of Scandinavia (the majority shareholder of department store chain Åhléns) and SKEL are jointly – and equally – acquiring Inno. The transaction is expected to be completed this month, but the sale price is not disclosed.

“We will soon bring Inno to many more Belgian cities, where we will be able to serve Inno’s loyal customers even better in new department stores”, Swedish entrepreneur Ayad Al-Saffar said. He is the CEO and main shareholder of Axcent of Scandinavia.

Inno CEO Armin Devender calls it a “perfect match” and looks forward to “new projects” for the chain. “For example, new opportunities will arise to develop and distribute our own brands. We have also been thinking about an additional Inno shop concept and opening new stores in Belgium since the initial talks with Axcent/SKEL”, the CEO adds.

Sign up for our newsletter for free

In 2022, Al-Saffar acquired Swedish department store chain Åhléns, which celebrates its 125th anniversary this year. Åhléns has 48 department stores in Sweden and made a profit for the first time in a decade in the last financial year. The chain opened a new department store in June and will open two more this later year. SKEL chairman Jón Ásgeir Jóhannesson and his investment partners led the restructuring of Magasin Du Nord and Illum and have acquired British chain House of Fraser.

More about... Fashion
See more
  • icon
    Fashion14 September, 2026
    Tendam reports record revenue in the first half of 2026

    The Spanish fashion giant Tendam, known for Women’secret, Springfield, and Cortefiel, has once again achieved double-digit growth in the first half of 2026. With this, the group is continuing the record-breaking performance it set last year.

  • icon
    Fashion14 September, 2026
    Mounting pressure by Frasers Group leads to chairman’s resignation at Hugo Boss

    Stephan Sturm, chairman of the Hugo Boss board of directors, is stepping down after just over a year. He is doing so under pressure from the German fashion house’s largest shareholder, the Frasers Group, owned by British entrepreneur Mike Ashley.

  • icon
    Fashion11 September, 2026
    Oxfam: “Secondhand items bought through Vinted generate five times more waste”

    Not all forms of secondhand consumption are equally sustainable. According to a new report by Oxfam, platforms like Vinted generate a much larger carbon footprint than local thrift stores. The NGO also warns that commercial secondhand models may even fuel overconsumption.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
  • icon
    Fashion20 August, 2026
    Misleading discounts land Boohoo a fine in the millions
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail