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Written by Jorg Snoeck
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Billie Eilish and H&M launch collection

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Fashion3 January, 2020

Swedish fashion brand H&M and American singer Billie Eilish have joined forces for a new clothing line, made from sustainable materials.

 

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The new collection consists of sixteen items, inspired by the young artist’s typical ‘baggy’ style. All pieces (T-shirts, socks, sweaters, hats and hip bags) have the Eilish logo and can be purchased in the colours beige, black and neon green. The prices vary between 4.99 and 29.99 euros.

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H&M emphasises that all items of clothing are made from sustainable materials: after all, Eilish has already shown to be very concerned about climate change and the artist has already announced that her next tour will be “as green as possible”. “We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well”, says Emily Bjorkheim, head of Design Divided.

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