Belgian flash sale platform Showroomprivé is offering discount coupons for Carrefour: for ten euros, online shoppers can buy a voucher of thirty euros. It is the first joint action from the two companies, who have a solid reason to start working together.
“Already familiar with Internet shopping”
For the first time, Showroomprivé is launching a campaign in collaboration with a food retailer: online shoppers can purchase a voucher worth thirty euros for Carrefour.eu, the chain’s web shop. The voucher costs ten euros, which means a discount of twenty euros – if you are a member of the platform and place an order for at least 75 euros – and pick up your order via Carrefour Drive or have it delivered at home. The campaign runs until 11 November, so bargain hunters have no need to be very fast.
In this way, the competitor of Veepee hopes to attract new members, while for Carrefour it is an excellent way to encourage more people to become acquainted with the Carrefour Drive pick-up points. “You are already familiar with shopping on the internet”, say the initiators, as they explain the reasoning in their own words on the site of Showroomprive. “Now you can also discover the advantages of online shopping at Carrefour for a low price!”
Part of an omni-channel approach
The cooperation with Carrefour is not accidental: the French supermarket group has been a shareholder since the end of 2018 in Showroomprive. Back then, the retailer bought a 17 % stake in the flash sale site for 79 million euros, which CEO Alexandre Bompard called a “new step in the acceleration of the digital strategy and omni-channel approach” of Carrefour at the time.
The investment was intended to allow the supermarket giant to “enter the market of online private sales”, and it may not be a coincidence that it came just after Bol.com had announced that it would be tightening its ties with Delhaize. The French version of Ahold Delhaize’s web shop will be launched next year and was preceded by an action with discount vouchers for the Delhaize webshop during a back to school campaign.
