Delhaize and Bol.com increase cooperation

Elke winkel van retailer Delhaize wordt ook een afhaalpunt van Bol.com

Delhaize and bol.com, both Ahold Delhaize subsidiaries, are increasingly working together. Today they have started a first commercial action together as the "Back to school" campaign kicks off, but the aim is to find more mutual benefits.

 

Bol.com as Delhaize's non-food branch

The first two cross-over campaigns feature have already started: the first 10,000 Delhaize customers who place an order of at least 75 euros in the web shop, receive a 10 euro discount at bol.com. Conversely, Belgian customers who purchase for at least 75 euros in the Back to school section of bol.com receive a 10 euro discount at Delhaize.be.

 

The Belgo-Dutch group hopes to increase online spendings of Belgian families with children: with the same goal, bol.com will release a book featuring toy trends and inspiration for children and parents next October - which will also be available in stores of the Belgian supermarket chain.

 

Both companies are already working together: all self-owned Delhaize stores in the Dutch-speaking region of Belgium will also feature pick-up points for Bol.com. The aim is to expand this offer to as many franchisers as possible by November.