Delhaize and increase cooperation

Elke winkel van retailer Delhaize wordt ook een afhaalpunt van
Foto: Ahold Delhaize

Delhaize and, both Ahold Delhaize subsidiaries, are increasingly working together. Today they have started a first commercial action together as the "Back to school" campaign kicks off, but the aim is to find more mutual benefits. as Delhaize's non-food branch

The first two cross-over campaigns feature have already started: the first 10,000 Delhaize customers who place an order of at least 75 euros in the web shop, receive a 10 euro discount at Conversely, Belgian customers who purchase for at least 75 euros in the Back to school section of receive a 10 euro discount at


The Belgo-Dutch group hopes to increase online spendings of Belgian families with children: with the same goal, will release a book featuring toy trends and inspiration for children and parents next October - which will also be available in stores of the Belgian supermarket chain.


Both companies are already working together: all self-owned Delhaize stores in the Dutch-speaking region of Belgium will also feature pick-up points for The aim is to expand this offer to as many franchisers as possible by November.