AVA heads to city centers with three Christmas pop-ups

AVA will open three temporary Christmas stores in Antwerp, Brussels, and Genk in the coming weeks. The Belgian retailer is deliberately choosing busy urban locations and using the pop-ups as a testing ground for more compact store concepts.

Reaching new customers

On Saturday, October 31, AVA will open its first Christmas pop-up at the Stadsfeestzaal on the Meir in Antwerp. Brussels will follow on November 2 on Anspachlaan, and Genk on November 14 at Shopping 1. The three temporary stores have an average floor area of 230 m² and each offer more than 1,200 different Christmas products.