Belgium and the Netherlands buck the trend
Some 10 years after Dacia was reborn as part of the Renault group and some 2 years after the car manufacturer updated its entire product range, the Romanian budget brand reached the 3.5 million cars milestone. The milestone car, a Sandero Stepway, was bought by a young woman in British Mill Lane, a London suburb. The brand has only been active in Great Britain for 2 years now.
The milestone was reached sooner than expected and can mostly be attributed to the brand’s increased sales speed in Europe. Over the past 6 months, Dacia sold 290,024 cars, up more than 10 % compared to the same time frame in 2014. It even managed to set sales records in 19 of the 44 countries where it is available over the past 6 months.
According to car federation Febiac’s Belgian registration numbers, Dacia sold 13,867 cars in 2015 so far, although that is a drop compared to last year (when the Logan MCV was launched) by some 828 cars. These numbers equate to a 3.21 % market share and a 15th spot overall in Belgium.
Dutch sales are also slightly lower than last year’s: over the past 10 months, 3,637 Dacia’s were sold, which is a 0.9 % market share. By comparison: Dacia places fifth in France, its second home, with a 5.3 % market share.
