Growth through TV ads
Coolblue’s 2014 turnover reached 360 million euro, up from 248 million euro in 2013, and it expects to achieve double-digit growth in 2015 once more.
Additional delivery options have helped growth in 2014, as Coolblue now home-delivers every day of the week. “About a year ago, it was normal to order a package on Saturday and actually get it on Tuesday. Now we see that our customers are really happy they can get their package delivered on the day they want, for free”, founder and CEO Pieter Zwart said. “This has helped our growth a lot over the past year.”
A new 22,000 sqm warehouse, located in Tilburg, will open mid-2015 and the group is looking for store locations in the Leuven/Zaventem and Hasselt areas in order to open new physical stores.
The company has also, for the first time ever, launched a TV ad campaign on Dutch television and it will also be shown on Belgian television soon. “We have grown a lot through mouth-to-mouth advertising over the past few years, but now it is time to speed up our growth thanks to TV advertising. We know that if people experience our service, they are often that enthusiastic they tell others as well,” Zwart said.
