Decathlon Pulse, Decathlon’s investment subsidiary, is acquiring a 65% majority stake in Bikeleasing. The companies already collaborate in Germany, where customers can lease Decathlon bicycles and e-bikes through Bikeleasing.
“Shared vision”
According to Bikeleasing, the entry of Decathlon Pulse forms “a strong basis for further sustainable growth and targeted international expansion.” The final acquisition price is still to be determined, but owner Brockhaus Technologies currently values Bikeleasing at 525 million euros.
Operationally, nothing will change in the organization for the time being. “The group of companies will continue to exist as such with its independent brands Probonio, Bike2Future, Lesora, and Bikeleasing,” according to the leasing specialist. The management team with founders Bastian Krause and Paul Sinizin will continue to lead the company.
Decathlon Pulse wants to “build long-term relationships with pioneering companies that share our vision and values,” says CEO Frank Vigo, adding that “Bikeleasing has demonstrated strong growth and innovation in the field of sustainable mobility.” Decathlon and Bikeleasing have been working together in Germany for almost a year: Decathlon bicycles and e-bikes can be leased through the Bikeleasing service.
