Marketplaces experienced growth of up to 37.5 per cent in Europe as a result of the Covid pandemic. This is shown in the second edition of the “Top 100 Cross-Border Marketplaces Europe”. Notable risers are OLX, Uber Eats and Zalando.
The total cross-border e-commerce market in Europe, including the UK, Switzerland and Norway, accounted for a turnover of 198.5 billion euros in 2020 (excluding travel), of which 115.4 billion or 58 per cent was generated by marketplaces. During the Covid-19 pandemic, marketplaces grew by a staggering 37.5 per cent. Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, reported these results.
The second edition of the Top 100 Cross-Border Marketplaces Europe maps out the 100 best worldwide marketplaces based on their cross-border performance in Europe. The top 10 consists of well-known names such as eBay, AliExpress and Amazon. Further down the list, we see a few remarkable newcomers.
Second-hand, food and fashion
Some of the trends? There is strong growth for consumer-to-consumer marketplaces focusing on second-hand and vintage; for example, the Dutch second-hand platform OLX, which is entering the top 10, or the well-known fashion app Vinted. Food delivery also performed strongly as a result of the Covid measures. Uber Eats made the top 10, Takeway.com lands just outside the top 10.
A newcomer and strong climber in the ranking is Zalando: Europe’s strongest cross-border fashion marketplace experienced a growth of 30.4 per cent in the fiscal year 2020 with 10.6 billion euros in sales and more than 5 billion euros in cross-border sales in Europe. The active customer base grew by 25 per cent to 38.7 million users. Zalando now aims to capture 10 per cent of the European fashion market.
The top 10 global cross-border marketplaces in Europe
1. eBay (USA)
2. AliExpress (China)
3. Amazon (USA)
4. Etsy (USA)
5. Vinted (Lithuania)
6. OLX (The Netherlands)
7. Wish (USA)
8. Discogs (USA)
9. Zalando (Germany)
10. Uber Eats (USA)