YouTube debutes Shopping in the Netherlands with Bol

YouTube is diving into the growing social commerce market in the Netherlands with the launch of its Shopping affiliate program. Online retailer Bol is the first major partner to join the initiative.

Connecting creators and retailers

Through the program, creators can directly tag products from participating retailers in their videos, YouTube Shorts, and livestreams. Viewers can click on these tags to go to the product page and purchase it immediately. The creator receives a commission on the sales generated. To be eligible, channels must have at least 500 subscribers.