RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

French King Jouet buys bankrupt Maxi Toys

icon
General11 August, 2020

King Jouet has acquired 117 stores of its competitor Maxi Toys through its owner, the Gueydon family. The French toy store chain adds twenty stores to its Belgian network, currently consisting of one store near Brussels.

 

Two thirds saved

“117 stores and 826 jobs saved”, Maxi Toys CEO Alain Hellebaut proudly announced in a press release. His toy store chain had to ask for protection against creditors last May, but has found a way out of its difficult situation. The Gueydon family takes over two thirds of Maxi Toys’ stores: 20 of the 26 Belgian stores, 95 of the 129 French stores and two City stores in France. 826 jobs are saved of the current 1,200. The current warehouse in La Louvière, near Mons, is also saved.

 

The current CEO will keep his position after the takeover, and the chains will be keeping a separate brand image. “I look forward to working with King Jouet”, Hellebaut therefore adds. “Our brand was in difficulties, but has now found a solid base”. He vows though that he “will not forget” those who will lose their jobs.

 

The acquisition enables Maxi Toys to prepare for the important holiday season to come, as well as to digitise further – which is one of King Jouet’s main strengths. Together, both chains have almost 350 stores and a joint turnover of 400 million euros.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

King Jouet has acquired 117 stores of its competitor Maxi Toys through its owner, the Gueydon family. The French toy store chain adds twenty stores to its Belgian network, currently consisting of one store near Brussels.   Two thirds saved “117 stores and 826 jobs saved”, Maxi Toys CEO Alain Hellebaut proudly announced in a press release. His toy store chain had to ask for protection against creditors last May, but has found a way out of its difficult situation. The Gueydon family takes over two thirds of Maxi Toys’ stores: 20 of the 26 Belgian stores, 95 of the 129 French...

More on General
See more
  • icon
    General31 May, 2023
    Galeria ends insolvency proceedings

    German department store chain Galeria Karstadt Kaufhof can go ahead with its rescue plan, now that the court has agreed to ending insolvency proceedings.

  • icon
    General26 May, 2023
    Hema sales up 20 %

    Customers are returning to Hema: the Dutch chain is seeing a sharp rise in sales and profits. The new course is catching on, CEO Saskia Egas Reparaz notes. The chain now wants to invest further in renovating the stores. Shopping experience In its financial year 2022, including January 2023, Hema saw...

  • icon
    General25 May, 2023
    Marks & Spencer finally getting back on track

    After some tough years, Marks & Spencer is on the road to recovery. The chain of British department stores is selling more clothes again, but is also focusing on affordable food products.

Events
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Leisure16 May, 2023
    Decathlon launches subscription service in Belgium
  • icon
    General15 May, 2023
    Action launches Belgian webshop
  • icon
    Food30 May, 2023
    1,000 jobs at risk at Carrefour France?
  • icon
    Fashion23 May, 2023
    Zara goes secondhand, Massimo Dutti goes US
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT