It’s just one week away: the annual RetailDetail Night, on November 19 at the foot of the Atomium. A festive evening featuring many familiar faces and plenty of new ones. Who? Discover all the speakers here…
28 speakers in one day
How is the European retail sector preparing to compete with Temu, Shein, and TikTok Shop? Where is artificial intelligence truly making a difference today? And which innovators are rewriting the rules of the game? RetailDetail Night provides the answers, featuring a sharp panel discussion, three in-depth conferences, inspiring keynotes, and the year’s most prestigious retail awards. More than 90% of the tickets have already been sold.
Starting at 5:45 p.m., Gino Van Ossel will take you through his annual retail year-in-review, as is tradition. Then discover the winners of the Folder of the Year and the Mollie Retailer of the Year Belgium awards. Foodmaker founder Lieven Vanlommel will deliver an exclusive keynote on thirty years of entrepreneurship, covering both successes and setbacks. Every attendee will also receive a complimentary copy of his book.
During the panel discussion “Chinese dominance or European opportunity?”, four prominent voices from the Belgian retail sector will face off: Pascal De Greef (Comeos), Olivier Van den Bossche (MediaMarkt), Peter De Sutter (e5), and Steven Van den Bossche (Hermie). A debate on competitiveness, innovation, and the future of European retail.
From AI hacking to smart promotions
Starting at 1:00 p.m., visitors can choose from three parallel pre-events. During “AI in Retail,” ethical hacker Inti De Ceukelaire will demonstrate how vulnerable AI agents are to manipulation. Wonderful will use real-world data to show how AI agents create value, Carrefour will share its experiences with digital transformation, and Taglayer will demonstrate how AI enhances conversion and personalization.
The Category Management program challenges retailers’ and manufacturers’ reliance on promotions. Experts from YouGov, Mars Petcare, Promology, GS1 BeLux, Bonduelle, and others will explore how better data, smarter shelf strategies, and collaboration lead to sustainable category growth.
The Gamechangers session spotlights innovators. Topics range from Pro-mailing and Sirius Insights’ data-driven approach to promotional flyers to the data-sharing partnership between Impaqtr and Perfetti Van Melle. The program also features the ambitious growth stories of Belchicken and the dog food brand Gutsy. Kringwinkel, meanwhile, demonstrates how circularity and social employment combine to form a scalable retail model.
RetailDetail Night combines content and inspiration with a festive dinner at round tables of ten and plenty of networking opportunities. Access to a pre-event of your choice is included with every ticket.
Europe - EN
België - NL
Nederland - NL
España - ES
France - FR






























