Amazon raises the bar in Brussels: order by 3 p.m. for same-day delivery

Amazon steps up the competition for fast deliveries in Belgium. Starting now, customers in Brussels and the surrounding area can place orders by 3 p.m. and receive their packages the same evening, thanks to a new distribution center in Puurs.

New distribution center for same-day delivery

Anyone in Brussels and the surrounding area who places an order on Amazon.com.be before 3 p.m. can now expect to receive it at home the same day between 6 p.m. and 10 p.m. The new Same Day Delivery service applies to hundreds of thousands of products, including electronics, beauty products, household items, books, pet food, and baby products. Availability depends on the region and operational capacity.

To make these fast deliveries possible, Amazon is opening a new distribution center in Puurs, specifically designed for same-day deliveries. By storing products closer to consumers, the online retailer can process and deliver orders more quickly.

“Just the beginning”

Yannick Van Heers, country manager for Amazon Belgium: “We’re launching this service now in and around Brussels, but this is just the beginning.” With this statement, Amazon is hinting at further geographic expansion, without yet announcing any concrete plans.

The launch is part of the investment program worth more than 1 billion euros that Amazon announced last year for the period from 2025 to 2027 to expand its logistics infrastructure and strengthen its position in the Belgian market.