RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Maarten Reul
In this article
  • Companies MetroSligro
  • Topics Acquisition
  • Geography Belgium
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Sligro starts reopening Belgian Metro stores

icon
Food10 January, 2023

Dutch wholesaler Sligro has started reopening its recently acquired Belgian Metro shops today. The first to carry the name Sligro-M was the store in Hasselt. The other stores will follow in the next ten days, a feat whose scale and risk are only now becoming clear.

As little change as possible

Metro’s wholesale shops in Belgium have closed their doors for good on New Year’s Eve, but today the first store is already open again. From now on, it will carry the name Sligro-M: the third brand Sligro uses in Belgium, after Sligro ISPC and Java.

Apart from the name, changes will remain limited: “Customers should notice as little change as possible“, director Willem-Jan Strijbosch told Belgian newspaper De Tijd. After all, the new owner especially wants to avoid that competitors take away loyal customers of the previous incarnation.

Prepared for months

Sligro has been preparing for the conversion and reopening of the shops since October, Strijbosch now admits – even though the Dutch company did not know they could acquire the Metro shops until early December. That was a risky business: in order not to lose time and customers, Sligro bought stock for the shops months ago – while they did not even know if they would be the preferred buyer. In its own warehouses and those of suppliers, everything was already ready, waiting for the deal to be greenlit.

The IT conversion happened last week, with “hundreds of engineers”. The product range was also slightly changed, as were prices. Strijbosch says Metro had stopped adjusting its prices in line with inflation in recent months, so the trend seems to be mostly upwards. Although at the same time Sligro promises to throw its economies of scale into the fray.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Dutch wholesaler Sligro has started reopening its recently acquired Belgian Metro shops today. The first to carry the name Sligro-M was the store in Hasselt. The other stores will follow in the next ten days, a feat whose scale and risk are only now becoming clear.

More on Food
See more
  • icon
    Food8 February, 2023
    Carlsberg warns: will beer become too expensive in Europe?

    Will Europeans no longer be able to afford their beers? Carlsberg fears that further price increases will affect sales this year.

  • icon
    Food8 February, 2023
    Mondelez braces itself for heavy fine

    An antitrust investigation by the European Commission threatens to cost Mondelez a lot of money: the confectionery manufacturer is setting aside 300 million euros and admits the final figure could be much higher.

  • icon
    Food7 February, 2023
    [In the picture] Colruyt goes B2B with automated catering concept

    Belgian retailer Colruyt Group has launched Spar for You, aiming to supply businesses with foodservice now that staffed company canteens are becoming too expensive post-pandemic.

Events
  • 16
    Feb
    Captains of Retail 2023
  • 23
    Mar
    Omnichannel & E-Commerce Congress
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Food24 January, 2023
    Europeans now also allowed to eat cricket powder and small mealworms
  • icon
    Food10 January, 2023
    Makro Belgium now officially bankrupt
  • icon
    Food13 January, 2023
    Carrefour Belgium tests autonomous delivery robot
  • icon
    Fashion16 January, 2023
    False discounts earn Yoox millions in fines
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT