RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Peter Somers
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Retailers join forces with farmers over free range eggs and poultry

icon
Food2 February, 2017

Content provided by EuroCommerce – The avian flu epidemic which has affected most countries of Europe has had a little-reported side-effect for egg and poultry farmers, as all birds staying more than 12 weeks indoors could lose their free range status.

Farmers ordered to keep poultry indoors

National and European authorities have ordered poultry farmers to keep their flocks indoors to protect them from cross-infection from wild birds. European rules, however, say that any birds staying more than 12 weeks indoors lose their free range status, and any eggs produced after that time will be downgraded from free range to barn eggs, which sell for a lot less.

 

The European Commission and governments in many EU Member States have hitherto said that eggs affected by this will have to be (re)packaged/(re)labelled, and may no longer make any reference to ‘free range’. This will also apply to any processed products containing free range eggs. Apart from the impact on farmers, this could cost retailers across Europe millions of Euros, and create real consumer confusion and supply disruption.

 

EuroCommerce asks temporarily suspension of 12-week rule

EuroCommerce, the voice of European retail and wholesale has been working with farmers and egg packers to press for the 12-week rule to be temporarily suspended until the epidemic is over, likely in the next 1-2 months. EuroCommerce also issued a joint press release together with COPA-COGECA, EUWEP (European egg packers) and AVEC (European poultry producers) on this.  

Supporting the poultry producers, Christian Verschueren, Director-General of EuroCommerce, said: “We stand side-by-side with the farmers and the egg and poultry meat sectors on this issue. We of course want consumers to be confident that they are getting the product that they are paying for, but applying rapidly the ’12-week-in-house’ threshold as a trigger to downgrade free range eggs is disproportionate in these exceptional circumstances.”

 

“If these sectors are forced by national veterinary authorities to keep birds indoors, it would be appropriate that European authorities should not insist on a rule which will risk putting some of our valued partners’ very existence at risk. We support the sectors in calling for a common sense approach to this issue and maintaining consumer confidence.”

 

More about... Food
See more
  • icon
    Food6 February, 2026
    Ahold Delhaize initiates arbitration proceedings against Serbian price restrictions

    Ahold Delhaize is suffering significant damage as a result of state intervention by the Serbian government, which is restricting margins, among other things. The retailer, which has been forced to close stores and cut jobs, is turning to the World Bank for help.

  • icon
    Food6 February, 2026
    Damhert acquired by investment fund C for growth

    The investment fund C for growth is acquiring a majority stake in Damhert, the Limburg-based producer of organic, sugar-free, and vegetarian food. Public investor LRM and the management are also investing in the company, alongside the founding family.

  • icon
    Food6 February, 2026
    Turbulence in the German food market: Edeka loses ground while Rewe accelerates

    The battle for market share in German food retail is intensifying. Market leader Edeka is growing less rapidly than the market and is seeing its market share decline slightly, despite recent investments. Competitor Rewe is benefiting from a higher growth rate and stronger digital reach.

Events
  • 19
    Mar
    OMNICHANNEL & E-COMMERCE CONGRESS 2026
Most read
  • icon
    Fashion8 January, 2026
    Zalando closes German distribution center: 2,700 jobs at risk
  • icon
    Fashion16 January, 2026
    The very first Zara store is closing after more than fifty years
  • icon
    Fashion5 February, 2026
    Shein forced to remove climate-neutral claims in Germany
  • icon
    Fashion29 January, 2026
    H&M exceeds profit expectations despite decline in sales
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Genuastraat 1/41
2000 Antwerp
How to reach us:
Directions
© 2026 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT