Dutch marketplace Bol goes “premium” with Nespresso

Dutch marketplace Bol trying to use more premium brands to improve its position in the competitive e-commerce market. Following L’Oréal‘s luxury brands (including Lancôme) now Nespresso has joined the Dutch platform.

Digital convenience seekers

“For more and more premium brands, Bol is a place where brand and customer truly come together”, Bol’s Chief E-commerce Officer Oscar Hundman believes. “We combine reach and reliability with the ability to bring a brand story to life. This not only creates scale, but above all a meaningful experience for our customers.”

The platform invests in personalised brand pages, content formats and data-driven advertising tools, claiming it now has 1,300 advertisers reaching more than fourteen million active customers in the Netherlands and Belgium.

For Nespresso, the collaboration represents an expansion of its digital distribution. Since September, the coffee brand has been offering not only its machines but also capsules via Bol. Marie-Laure Raadsen, brand marketing manager at Nespresso, says that “With Bol, we also reach the broader target group of digital shoppers who expect convenience and speed.”