Dutch online supermarket Crisp (almost) doubled its loss in 2021. Still, the start-up claimed it had a very good year, and that these “start-up losses” are not a problem.
According to plan
Profits are still a long way off in the world of online supermarkets. After competitor Picnic published huge losses, smaller competitor Crisp now also had to admit that its losses almost doubled to 15.2 million euros last year.
However, that is still “exactly according to plan“, CEO Tom Peeters told RetailTrends. “Start-up losses are part of building a big company that makes a lot of impact”, he stated. Calling his own company a start-up is not wrong: 2021 was only the third year of its existence.
Although Crisp did not release precise sales figures, it claims its sales rose by 150 %. The number of app downloads and the number of orders also went times 2.5. Margins are also said to have improved: “We have had a very good year in 2021 and we look to the future with confidence”, Peeters added.
Crisp still gets half of its sales from the Dutch Randstad region, although the grocery service has expanded to Belgium in the middle of 2022. The number of Belgian orders doubled in September alone, the company reported earlier.