The 41 Delitraiteur shops and all of their employees have now officially been transferred to Colruyt Group, following the approval of the takeover by the Belgian competition authority. For now, nothing will change about the concept.
“Grow further together”
On 23 October, Colruyt Group and the Louis Delhaize group (which now calls itself LDz) announced that they had reached an agreement on the sale of Delitraiteur. On 15 May, the Belgian Competition Authority gave that transaction the green light. Now the acquisition is officially complete: Colruyt is taking over all employees, the central team and management, as well as the forty stores in Belgium and one in Luxembourg.
The meal solutions specialist strengthens Colruyt Group’s convenience offer: the shops are open seven days a week with more than 200 freshly prepared dishes, of which 50 recipes are reviewed every year. In addition, the shops sell a wide range of food products, including 65 % fresh products, more than 1,000 Belgian products and 2,000 exclusive items.
“Customers will notice little of this acquisition today”, Colruyt Group’s general manager B2B Food Retail, Johan Vermeire, says. “That said, Dellitraiteur will of course adopt certain practices from Colruyt Group and vice versa – we aim to learn from one another, reinforce one another and grow together. What that will mean in concrete terms is something we are now working hard on.”
