RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Clarity reached about real camembert

icon
Food26 February, 2018

After three months of negotiations and decades of smaller farmers’ dissatisfaction, there is finally an agreement on a list of quality checks for camembert cheese.

 

AOP Camembert

There has been turmoil in France for more than twenty years about which cheeses can call themselves camembert. Typically, only non-pasteurized milk from a particular type of Normandy cow can yield camembert, because that is the way smaller farmers make it and which gets the label “AOP Camembert” (Appelation d’origine controlée = Protected designation of origin).

 

However, the major manufacturers quickly found a loophole and called their own cheeses “Camembert made in Normandy”, even though they did not exactly use Normandy cows. Customers failed to see the difference and the smaller farmers struggled. Earlier complaints failed to change the situation, which is why the French consumer organization “Fromages de Terroir” asked the government to intervene, which led to official talks.

 

“Worst scenario”

The agreement is a bit of a compromise: major companies will have to get 30 % from their milk from Normandy cows and the artisan manufacturers agreed to allow pasteurized camembert to carry the AOP label.

 

Fromages de Terroir is not happy with the agreement, calling it “the worst possible scenario”. “It signals the death of Normandy camembert”, is the fierce opinion of the consumer organisation as quoted by Forbes.

More about... Food
See more
  • icon
    Food9 April, 2026
    BrewDog bankrupt in Belgium and Germany following takeover

    The Belgian branch of the Scottish craft beer brewer BrewDog has filed for bankruptcy. However, the parent company was recently (partially) acquired by the American company Tilray Brands, a producer of beverages and medical cannabis.

  • icon
    Food9 April, 2026
    Why Lidl is opening its own pub

    In Northern Ireland, Lidl has begun construction on its very first pub. The likelihood that such a hospitality concept will be replicated elsewhere is slim: the project is a surprising consequence of Northern Ireland’s strict liquor licensing laws.

  • icon
    Food9 April, 2026
    “Colruyt Group continues to believe in Cru”

    Colruyt Group remains committed to supporting its fresh food market concept, Cru, with a view to further growth. The retailer emphasized this in a statement responding to reports of ongoing losses and a capital increase at the chain.

Most read
  • icon
    General16 March, 2026
    [Opinion] Temu, Shein, AliExpress, and now Joybuy: are we finally waking up in Europe?
  • icon
    General12 March, 2026
    Gino Van Ossel on RetailDetail’s Omnichannel Congress: “E-commerce is not ‘mature’; it remains a battlefield”
  • icon
    Fashion13 March, 2026
    Shein opens office in Barcelona for Spanish marketing
  • icon
    General20 March, 2026
    Why Alibaba is turning to AI as a lifeline
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events and inspiring retail hunts.
Mailing Address
Genuastraat 1/41
2000 Antwerp
© 2026 RetailDetail
general conditions | privacy policy
Contact & address About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT