AB InBev defies the global decline in beer consumption with higher margins and marketing investments. The world’s largest brewer sold 2.3% less beer last year, but still exceeded expectations.
Less beer, more profit
Throughout 2025, AB InBev sold 561 million hectoliters of beer and other beverages, a decrease of 2.3% compared to 2024. Analysts had predicted an average decline of 2.6%. Revenue amounted to 59.3 billion US dollars (54.6 billion euros). EBITDA rose slightly to 21.2 billion US dollars (around 19.5 billion euros).
