RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Stefan Van Rompaey
In this article
  • Companies H&MSheinZara
  • Topics E-commerceExpansion
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Shein wants to become bigger than Zara and H&M combined

icon
Fashion22 February, 2023
XanderSt / Shutterstock.com

In documents preparing for its IPO later this year, Chinese fast-fashion player Shein says it aims to double its sales to nearly 55 billion euros by 2025. This would make the fashion app bigger than Zara and H&M combined.

IPO imminent

As part of the IPO preparations, Shein has every interest in warming up analysts and would-be investors with convincing management presentations. The Financial Times was able to get hold of one such presentation, and reports that the Chinese fast-fashion company claims to be aiming to double its sales by 2025. If the online player were indeed to achieve that 58.5 billion dollars in sales, the company would become bigger than the sales of fashion giants Zara and H&M combined.

Last year, Shein achieved sales of 22.7 billion dollars (21.3 billion euros) and a profit of 700 million dollars (650 million euros), down from 1.1 billion profit in 2021 as costs for production and air transport rose. By 2025, profits should reach 7.5 billion dollars (7.3 billion euros), the Chinese giant claims.

Online marketplace

Evidently that strong growth is not going to come easily, analysts warn. To reach that lofty target, Shein needs to sharply increase the share of repeat purchases and also start selling a wider and more expensive range. So far, the app sells mainly to young consumers who are absolutely not loyal. Moreover, more and more imitators are entering the market.

One of the growth areas will be the launch of an online marketplace, where Shein also wants to sell third-party brands. This would make the platform compete with well-known marketplaces such as Amazon and Asos.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Chinese fast-fashion player Shein anticipates doubling sales to nearly 60 billion dollars (about 55 billion euros) by 2025. This would make the fashion app bigger than Zara and H&M combined.

More on Fashion
See more
  • icon
    Fashion24 March, 2023
    Galeria appoint Olivier van den Bossche as CEO

    The ailing department store group Galeria Karstadt Kaufhof has appointed Olivier van den Bossche as its new CEO. The Belgian, who has some history with constituents of the merger group, now has to lead the chain back to growth.

  • icon
    Fashion24 March, 2023
    Nike sees sales soar, but stocks sink margins

    Nike recorded an impressive 14 % sales growth in the past quarter, even though large stocks are eating away at its margins. The trainer giant says 2023 will be "volatile", but that it is prepared for that.

  • icon
    Fashion21 March, 2023
    Dutch Scotch & Soda files for bankruptcy

    Dutch fashion label Scotch & Soda has filed for bankruptcy for its domestic stores. Owner Sun Capital cites "serious cash flow problems" as the reason. The 200 shops the chain has outside of the Netherlands are not affected (yet).

Events
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Fashion3 March, 2023
    LVMH eager for luxury merger with Richemont
  • icon
    Fashion15 March, 2023
    Zara increases its competitive edge over H&M
  • icon
    Food7 March, 2023
    Delhaize to sell all Belgian stores
  • icon
    Food9 March, 2023
    Week-long strike at Belgian Delhaize stores
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT