Mr. Marvis breaks the 100 million euro mark and doubles profits

The Dutch pants brand Mr Marvis is doing well: in 2025, its revenue exceeded the 100 million euro mark for the first time, and its profits doubled. Heavy marketing investments appear to be paying off.

26 brick-and-mortar stores

Mr Marvis’s revenue rose by 24% in 2025 to 103.5 million euros; pre-tax profit doubled from 4.5 to 9.1 million euros; and net profit rose from 3.5 million to 6.5 million euros. Revenue from brick-and-mortar stores grew by 61% to 30.5 million euros, while online sales grew by 13% to 73 million euros. This is evident from the recently published annual financial statements, which Quote was able to review.

Part of this growth stems from expansion: the chain opened new stores in Hamburg, Leiden, and Amsterdam, among other locations. Following the opening of a flagship store in Paris in June, the chain now has 26 physical locations. Additional openings are planned in Berlin, Vienna, Bruges, and Zwolle, among other cities. Furthermore, it appears that significant marketing investments are paying off: the company invested 28.5 million euros in advertising last year.