Why even INNO collects textiles: “One of our most successful campaigns”

INNO‘s annual textile collection campaign with Les Petits Riens appears to be growing in popularity. The department store chain is thus combining circular economy goals with increasing foot traffic. “We’re all competing for consumers, so if we can do that in a sustainable and socially responsible way, it can only be a good thing,” says Marketing Director Annelien Alaerts.

Empty Your Dressing

This September, INNO is organizing its seventh major textile collection campaign with Spullenhulp/Les Petits Riens. Customers can drop off clothing, linens, and other usable textiles and receive a voucher worth 5 euros per kilogram. Members of the loyalty program receive 10 euros.