Mango to open up webshop for complementary brands

Spanish fashion brand Mango is going to sell products of other brands through its webshop. Lingerie brand Intimissimi, part of the Calzedonia Group, will be the first new partner.

“No multi-brand platform”

Intimissimi offers a wide selection of its range through Mango’s platform. The Spanish label hopes to strengthen its own offering by attracting complementary brands. However, Mango does not have the ambition to grow into a huge multi-brand platform, says Elena Carasso, Mango’s online and customer director. “We want to expand our commercial offer with brands that are compatible with our positioning,” she explains in a press release.

The agreement with the Italian lingerie brand will initially last three years and will involve six countries: Spain, the Netherlands, Germany, Great Britain, Portugal and France. More markets might be added in the future.

Mango launched its first webshop back in 2000, writes Internet Retailing. In 2019, the company’s online activities generated a turnover of 564 million euros or almost a quarter of its total revenues. This year, the Spanish fashion retailer wants to generate 1 billion euros from e-commerce.