Circular fashion: these Belgian brands are taking the lead

The future of the polluting fashion industry is circular, with a leading role for sustainable production, upcycling and second-hand. Four Belgian brands are taking interesting steps: can they inspire industry peers?

Minimising environmental impact

Belgian brands such as Mayerline, Lee Cooper, JBC and A.S.Adventure are each launching their own initiatives to reduce waste and promote more thoughtful fashion practices. In doing so, they offer a fresh perspective on how fashion can minimise its environmental impact. We run through four inspiring projects. Be sure to visit The Loop, RetailDetail’s experience centre in Antwerp, for the full story on the circular future of the fashion sector, with more insights around upcycling, circular production and second-hand.