RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Pauline Neerman
In this article
  • Companies CamaieuCelio
  • Topics AcquisitionBankruptcy
  • Geography France
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Celio buys Camaïeu brand

icon
Fashion12 December, 2022
Shutterstock

French fashion group Celio wants to revive the bankrupt clothing brand Camaïeu: it has bought the trademark rights for 1.8 million euros at a bankruptcy auction.

Out of business

For French fashion chain Camaïeu, the curtain finally fell at the end of September: the retailer went into judicial liquidation, meaning 2,600 employees lost their jobs and all stores closed. However, the brand name is now likely to resurface soon.

Menswear label Celio has now bought the logo, brand names and domain names of both Camaïeu and Camaieu (without umlaut) at an auction in Lille. Celio CEO Sébastien Bismuth says he wants to revive the brand after the bankruptcy and the entrepreneur is even thinking of new shops.

“It is a brand with value, which has been a leader in women’s clothing in France for decades“, Bismuth told La Libre Eco. However, the “valuable brand” left a huge debt to the tune of 240 million euros. More than 500 shops were closed. Trade unions, however, believe the brand has a chance to recover under Celio.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

French fashion group Celio wants to revive the bankrupt clothing brand Camaïeu: it has bought the trademark rights for 1.8 million euros at a bankruptcy auction.

More on Fashion
See more
  • icon
    Fashion7 February, 2023
    Fourth sales record in a row for Skechers

    2022 was a record year for trainer brand Skechers: four quarters in a row, the American shoe manufacturer posted its highest-ever sales. This year too bodes well.

  • icon
    Fashion6 February, 2023
    Designer Paco Rabanne dies aged 88

    Spanish fashion designer Paco Rabanne has died at the age of 88. The name may now be mostly associated with perfumes, but in the 1960s the designer scored high with metallic dresses. He became world-famous with his creations for cult film Barbarella.

  • icon
    Fashion27 January, 2023
    LN Knits says goodbye to multi-brand boutiques and discounts

    Due to rising purchase prices and production costs, Belgian fashion label LN Knits is taking back full control of its sales. The sustainable brand is disappearing from boutiques, no longer doing sales and putting a stronger focus on second-hand.

Events
  • 16
    Feb
    Captains of Retail 2023
  • 23
    Mar
    Omnichannel & E-Commerce Congress
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Food24 January, 2023
    Europeans now also allowed to eat cricket powder and small mealworms
  • icon
    Food10 January, 2023
    Makro Belgium now officially bankrupt
  • icon
    Food13 January, 2023
    Carrefour Belgium tests autonomous delivery robot
  • icon
    Fashion16 January, 2023
    False discounts earn Yoox millions in fines
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT