Burberry rebounds after corona

Even though some corona restrictions are still in place, luxury label Burberry‘s sales are back to pre-pandemic levels.

Fewer discounts granted

The British brand managed to sell more products at full price in the past quarter, relying less on discounts. Especially in Asia and the United States, Burberry was able to attract new, young customers. Total comparable sales increased by 1% compared to two years ago to 479 million pounds (560 million euros). In Europe, however, there was a decrease of 38%.

Burberry’s shoes sold particularly well, more than doubling compared to the same period in 2019. In addition, leather goods and jackets also performed very well, writes Retail Gazette.

In the three months to 26 June, an average of 11% of stores were closed. The situation did improve significantly towards the end of the period, when around 3% of outlets remained closed. Nevertheless, around 1 in 3 stores are still working with limited opening hours, and business in Europe and much of Asia is still suffering from the significant drop in international tourist traffic.