RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

AB InBev cannot live up to expectations

icon
Fashion30 July, 2015

Lower volumes and profits

Last year’s numbers are hardly comparable to this year’s, and the Belgian-Brazilian beer brewer also states that the economic situation was not optimal in several markets. Another reason of the disappointing numbers was the bad weather in the United States and China, the Belgians stated.

 

The company sold 116.8 million hectoliters in the second quarter, considerably lower than the 119 million hectoliters from last year. Turnover reached 11.1 billion dollars (10 billion euro), way below the 12.2 billion dollars from a year ago. Company profit also dipped, from 2.6 billion dollars to 1.98 billion dollars (1.8 billion euro).

 

Drop in US and South America

Despite positive signals from that market, North American turnover dropped 1.1 % as the Budweiser brand struggled to boost its market share. South American volumes dropped 8.6 %, which is not surprising as Brazil hosted the World Cup football last year – boosting sales considerably. AB InBev did reveal that the lack of such an event only accounted for 5.5 % of the drop, with the remaining 3.1 % blamed on the weak economic situation.

 

Despite the disappointing numbers, AB InBev stands firm at its full-year forecast and it expects better results for the remainder of 2015. “We have started our second half of the year with plenty of brand dynamism and commercial activity and we therefore expect the turnover growth to speed up towards the end of the year, compared to the first half of 2015”, the world’s biggest brewer said.

More about... Fashion
See more
  • icon
    Fashion10 April, 2026
    Stefano Gabbana is stepping down from Dolce & Gabbana

    The Italian fashion house Dolce & Gabbana is on the verge of major changes. Co-founder Stefano Gabbana has stepped down as chairman and is considering selling his 40% stake. It marks the end of an era.

  • icon
    Fashion10 April, 2026
    New Central management for Selfridges, KaDeWe and co

    Central Group, the owner of Selfridges, de Bijenkorf, KaDeWe, and others, is changing its European management structure. A new, shared executive team for Europe is tasked with accelerating the growth of the luxury department stores.

  • icon
    Fashion10 April, 2026
    Sarenza opens its first brick-and-mortar store, with more to come

    The French fashion group Beaumanoir is testing brick-and-mortar retail with Sarenza Studio, the first physical store concept centered around the e-commerce platform Sarenza. The multi-brand store is designed to bridge the gap between online and offline.

Most read
  • icon
    General16 March, 2026
    [Opinion] Temu, Shein, AliExpress, and now Joybuy: are we finally waking up in Europe?
  • icon
    General12 March, 2026
    Gino Van Ossel on RetailDetail’s Omnichannel Congress: “E-commerce is not ‘mature’; it remains a battlefield”
  • icon
    Fashion13 March, 2026
    Shein opens office in Barcelona for Spanish marketing
  • icon
    General20 March, 2026
    Why Alibaba is turning to AI as a lifeline
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events and inspiring retail hunts.
Mailing Address
Genuastraat 1/41
2000 Antwerp
© 2026 RetailDetail
general conditions | privacy policy
Contact & address About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT