Fashion brand Manoukian will disappear in 2014

Fashion brand Manoukian will disappear in 2014

French clothing brand Manoukian will cease to exist. Its French-American owner, BCBG Max Azria, will shut down the brand in 2014, according to union leader Arnaud Pichot talking to AFP, a press agency. In the meantime, another 175 French employees will be dismissed.

Continuous restructuring

Founder Alain Manoukian gave the brand its name in 1973, but its decreasing popularity led to losing an important contract with Carrefour.

 

BCBG Max Azria had bought the brand in 2005 and has been trying to reorganize it for the past three years. Cutting jobs in 84 stores and with the French distribution centre will leave 175 people unemployed, continuing the previous steps towards downsizing. In 2011, 837 people were employed by Manoukian, while only 655 people were present in 2012.

Closing stores

The company is now looking into having its leases taken over by other brands, hoping that the staff can remain as new brands move into its Manoukian stores.

 

Manoukian has stores in France, Belgium, Germany, Switzerland and Spain

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