German discount chain Aldi has announced it will invest 1.5 billion euro in its US operations, intended to remodel its current store network and add more than 1,300 new stores by 2020.
Invest in Aldi customers
Following its entry into the Italian market and its recent British web shop, Aldi turns its attention to the American market once more. It already services forty million customers across the pond, a 60 % increase compared to 2013, but Aldi hopes to expand a lot more. An investment of 1.5 billion euro has been made available to open more than 1,300 additional stores by 2020. Moreover, the German discounter wishes to remodel its store network to include a more modern design and environmentally friendly building materials.
An increased focus on fresh items, dairy and bakery products also should bring in more revenue and customers, just like its addition of premium baby products, gluten-free and organic food over the years. "What we’re really doing is continuing to invest in Aldi customers", said Jason Hart, CEO of Aldi US. "We have also made a number of improvements to our products, such as removing added MSG, certified synthetic colours and partially hydrogenated oils from all of our Aldi exclusive brand foods."