M&S increases its focus on food and digital transformation

Marks & Spencer aims for online sales to account for nearly half of its revenue in fashion, home, and beauty, alongside a network of 180 “highly productive” stores. This ambition is central to the British retailer’s Capital Markets Day, where the next phase of its “Reinvesting for Growth” transformation program will be outlined.

Doubling food sales

For the fashion, home, and beauty division, M&S is targeting an operating margin of more than 10%, both in stores and online, while continuing to grow its market share. In the first half of the year, 35% of revenue in that division came from online sales, compared to 33% in 2024/25.