Wil non-alcoholic beer save the shrinking beer market? AB InBev ramps up its efforts

While traditional beer consumption continues to decline, non-alcoholic beer is booming. AB InBev is therefore making non-alcoholic varieties a strategic priority and investing heavily in new products and technology.

Non-alcoholic beer is taking over the beer market

The beer market may be under pressure, but non-alcoholic beer is enjoying a golden age. “Non-alcoholic beer is a major priority for our company,” Adrien Mahieu, commercial vice president for Europe and the Middle East at AB InBev, told L’Echo.