Carrefour Belgium launches fourth edition of Scanmania: shoppers can win a kilogram of gold

Carrefour Belgium is once again running its large-scale “Scanmania” promotional campaign through October 28. That means not only significant discounts and thousands of free products, but also the chance to win a gold bar.

Contest rules updated

For Carrefour, Scanmania—the promotional campaign that first took place in October 2023—is the biggest commercial promotion of the year. With scratch-off tickets awarded for every 20 euros spent at Carrefour Hypermarket and Carrefour Market, or every 10 euros spent at Carrefour Express and online, customers have a chance to win free products from top brands, discount coupons, and promotional vouchers. Customers can choose from three channels to validate and scan their virtual tickets: the Carrefour Belgium mobile app and website, or the interactive kiosks in the store itself. To assist customers who are less digitally savvy, Carrefour offers “A Helping Hand” workshops.

This isn’t the first time customers have had the chance to win gold. However, Scanmania has adjusted the contest format this year. Every day, customers can guess the value of the “Shopping Cart of the Day.” Whoever comes closest wins a Golden Ticket granting access to the grand finale on November 3, 2026, at the Lotto Arena in Antwerp. There, 35 finalists will compete against each other for a one-kilogram gold bar, worth more than 120,000 euros. Second and third place winners will receive a 25-gram gold bar, worth approximately 3,000 euros.

The retailer is also hitting the road with a roadshow: a golden container is traveling across the country, with a Laser Game course set up in its trailer. This will earn participants even more prizes.