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Written by Maarten Reul
In this article
  • Companies Brouwerij HuygheKeringL'OréalLVMH
  • Geography United States
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These are the consequences of the US-EU trade deal

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General28 July, 2025
Shutterstock

The trade deal between the United States and the European Union may have averted a trade war for now, but it does put significant pressure on European exporters. The agreement has far-reaching implications for sectors such as cosmetics, food and luxury goods.

Export down 25 %?

Following the deal, the United States will apply a 15 % import tariff to almost all European goods entering its territory, while they remain unscathed: Europe is not imposing any additional tariffs in return. Compared to the tariffs of up to 30 % (with which US president Trump previously threatened), this is a relief for many sectors – but the agreement also faces heavy criticism.

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