Ikea creates hotel for 160 customers

Ikea has announced a special stunt for 24 and 25 January: customers can win an overnight stay in one of its eight Belgian shops. With the initiative, the furniture giant is highlighting its theme for 2025.

Dinner, bed and breakfast

160 Ikea Family members get the chance to spend a night in one of the eight Belgian stores, together with a guest. The programme also includes dinner and activities such as a movie night and yoga session. The winning customers are then treated to an overnight stay in one of the showroom bedrooms. In the morning, breakfast is served and participants will receive a number of gifts.

Members of the loyalty programme Ikea Family can enter an online competition between 6 and 12 January. The initiative ties in with Ikea’s theme for 2025: a better night’s sleep for a better life. A lot of consumers have been dreaming of spending a night in the department store for some time now: Belgian tv programme ‘De Droomfabriek’, which fulfils viewers’ dreams, is regularly inundated with similar requests.