C&A expands shop-in-shop model to Cora hypermarkets

Setting up sales points in hypermarkets: the recipe seems to be working for C&A because this summer, the retailer has again opened two shop-in-shops in France, this time at Cora. Last year, the fashion chain set up a similar partnership with Géant Casino.

Attracting new customers

The new sales areas are around 400 sq m and are located in the Cora hypermarkets of Toul and Val d’Yerres. With this partnership, the hypermarket chain hopes to revitalise its non-food range and attract new customers.

C&A, for its part, is diversifying its presence in France and establishing itself in places where it has no immediate plans to invest in its own branches. Incidentally, sales advisers from the fashion chain are present in the shops-in-shops. C&A also hopes to expand its customer base through this cooperation.

Cora is the second French hypermarket in which C&A has set up its sales points. The fashion chain has also opened 25 sales points in branches of Géant Casino over the past year.