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Written by Jorg Snoeck
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Abercrombie & Fitch loss grows tenfold

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Fashion29 May, 2020

Abercrombie & Fitch saw its losses grow by an astonishing 1180 % in the previous quarter, while turnover dropped by a third due to the Covid-19 crisis.

 

Below expectations

In this financial year’s first quarter, the company saw its losses grow almost thirteenfold to 244.15 million dollars (220 million euros), which is twice as high as expected. 

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Turnover went down 33 % to 485.4 million dollars (440 million euros), also far below analysts’ forecasts of 497 million dollars. The coronavirus pandemic, which caused many stores to be forcibly closed, hit the brand hard – however it is just another setback for a brand that has been struggling with downward trends for years.

 

Back to shopping

Almost half of all the chain’s stores worldwide are open again, but there is a delay in reopening in the United States. A&F sees strength in the fact that those US stores that have reopened, are back to 80 % of pre-corona turnovers. American youth are reportedly going back to shopping a lot faster than their counterparts in Asian countries.

 

Even though CEO Fran Horowitz says to be ahead of forecasts at this time, Abercrombie & Fitch has suspended its own forecasts for this financial year due to the uncertainty caused by the coronavirus.

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