Primark opens very first pop-up store

London welcomes the very first Primark pop-up store, which is created to promote the launch of the Irish fashion discounter’s ‘wellness’ collection.

Sustainable collection

The Shoreditch area in East-London is the chosen site for this new store, which should put the new ‘wellness’ collection in the spotlights, Retail Gazette writes. The 140 sqm pop-up opens tomorrow and will close on 8 March.

The new collection is part of the Primark Cares programme, which builds on the fashion retailer’s ambition to be a more responsible retailer and to offer more products that were made from environment-friendly materials.

The pop-up will offer 75 products from the new collection, all made from organic cotton, recycled materials or sustainable materials. The complete collection will also be sold in eleven British stores, while a limited selection will be further distributed to 200 stores in the rest of Europe and the United States.