Shoe brand Dr. Martens put on sale

British investment company Permira wants to sell its footwear brand Dr. Martens. The label has had an excellent year and the holding company now wants to cash in on that.

1.3 million euros

Permira is thought to want around 1.3 billion euros for the famous brand, which is best known for its sturdy boots with striking stitching. Five years ago, the investment company bought Dr. Martens for a ‘mere’ 340 million euros: it is therefore very unlikely that anyone will want to pay the high asking price.

In August, the brand did publish excellent annual figures and was able to increase its turnover by 30% to 454 million pounds (520 million euros), while its gross operating profit even increased by 70% to 85 million pounds (100 million euros).