Restructuring causes sharp drop in revenue at Hugo Boss

As in the first quarter, Hugo Boss saw its revenue and profits continue to decline in the second quarter of 2026, due to a strategic realignment, as well as a decline in consumer spending and geopolitical uncertainty.

Restructuring process

Hugo Boss’s revenue fell by 9% to 905 million euros on a currency-adjusted basis. Based on reported figures, the revenue decline was as high as 10% compared to 1 billion euros last year. Earnings before interest and taxes (EBIT) fell by 28% to 59 million euros, which was still above analysts’ average expectations.