Pieces opens in Leuven: aims for 45 stores in Belgium and the Netherlands

Pieces is (once again) focusing on its own stores. The Bestseller brand opened a new location in Leuven on Thursday—its twelfth in the Benelux in just one year—and ultimately aims to have about twenty stores in Belgium. Wijnegem is at the very top of its wish list.

From accessories to full-fledged fashion brand

The new store on Diestsestraat is Pieces’ second location in Belgium and its twelfth in the Benelux. A year ago, the chain had only four stores there. This marks a striking comeback for the brand in brick-and-mortar retail.