Struggling e-bike brand Cowboy finds financial partner

Belgian e-bike brand Cowboy has quelled the worrying rumours of recent weeks: the company has secured short-term financing and found a new financial partner.

“Two milestones”

Over the past two weeks, numerous rumours have been circulating about the precarious financial situation of Brussels-based e-bike manufacturer Cowboy. A recall of thousands of bikes brought financial and organisational problems to light, raising fears about the survival of the company, but Cowboy had chosen to remain silent – until now.