Fressnapf becomes Dutch number two after Jumper acquisition

German pet shop group Fressnapf, the European market leader through its Maxi Zoo retail chain, is continuing its expansion with the acquisition of Dutch retailer Jumper Group.

“Strategically important”

Fressnapf has acquired Jumper, the number two in the Dutch pet supplies market, with retroactive effect from 1 January 2023. Jumper has 47 own shops, three franchise shops and nineteen shop-in-shops and accounts for annual sales of seventy million euros. With the acquisition, Fressnapf now operates in fourteen European countries. Both companies are not unknown to each other: Fressnapf took a stake in Jumper in 2002, but sold the shares in 2015.

“The acquisition of Jumper Group is strategically important for Fressnapf. Jumper has great employees and shops across the country. The expansion gives us access to a highly developed and growing pet market with a volume of 1.7 billion euros. We are also confident that our omnichannel ecosystem strategy will work in the Netherlands,” said Fressnapf owner Torsten Toeller. The group has some 2,000 shops and is aiming for sales of four billion euros this year.

“This is the time for the Jumper organisation to take the next step and grow into the position of market leader in the Netherlands”, says former owner Kees Vierhouten. “To achieve this, Fressnapf – with all of its expertise – is the right partner.”