RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Stefan Van Rompaey
In this article
  • Companies Bike24
  • Topics E-commerceExpansion
  • Geography Benelux
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Bike24 expands to Benelux countries

icon
Leisure14 March, 2023
Bike24 Service Point Berlin

German online platform Bike24 continues its European conquest with the opening of new bicycle websites for Belgium, Luxembourg and the Netherlands. The ambition: to become one of the leaders in online bike retail.

“Bicycle-friendly region”

After expanding towards France, Italy and Spain in 2022, Dresden-based online bike retailer Bike24 is now making the move to the Benelux. The e-commerce player has added Dutch as a language option and is opening dedicated country websites with local payment options for Belgium, the Netherlands and Luxembourg. The company says it now covers more than 70 % of the European market potential.

“With the Benelux, we are entering perhaps the most bicycle-friendly region in Europe. Amsterdam, Utrecht and Antwerp are among the cities worldwide with the best infrastructure for cyclists. Therefore, we see great growth potential in these countries”, CEO Andrés Martin-Birner said in a press release. “Bike24 already has great brand recognition in the Netherlands, Belgium and Luxembourg due to its proximity to Germany. We can now expand this further with our localised offering and expect to become one of the market leaders in online bike retail here in the medium term.”

Physical store

Bike24 achieved sales of 250 million euros in 2021 and employed some 450 people at the time. In southern European countries, the company saw a 160 % increase in sales last year. The webshop sells 77,000 references from more than 800 brands: traditional and electric bikes as well as spare parts, accessories, clothing and sporting goods.

Last year, the online player also opened its first physical store, in Berlin. At that Bike24 Service Point, which also acts as a pick-up point for online orders, cyclists can get advice on the right bike choice with the right size, as well as repairs.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

German online platform Bike24 continues its European conquest with the opening of new bicycle websites for Belgium, the Netherlands and Luxembourg. The ambition: to become one of the market leaders in online bike retail.

More on Leisure
See more
  • icon
    Leisure23 March, 2023
    Dille & Kamille to move into France in 2024

    After a challenging 2022, Dille & Kamille continues on its momentum with a second store in Wallonia and a fourth in Germany. Next year, the sustainable retail chain will also move into France, with a local partner.

  • icon
    Fashion13 January, 2023
    Zalando wants to be one-stop shop for children, with toys

    Zalando has added toys to its product range in addition to clothing and beauty products, in an effort to offer a "one-stop shopping experience".

  • icon
    Leisure10 January, 2023
    Dutch webshop VidaXL reaches record profit

    Dutch online retailer VidaXL has achieved a record profit of 177 million euros in 2021 and will most likely immediately better this result in 2022. The reason for this, however, is not necessarily an upturn in product sales.

Events
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Fashion3 March, 2023
    LVMH eager for luxury merger with Richemont
  • icon
    Fashion15 March, 2023
    Zara increases its competitive edge over H&M
  • icon
    Food7 March, 2023
    Delhaize to sell all Belgian stores
  • icon
    Food9 March, 2023
    Week-long strike at Belgian Delhaize stores
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT