Dille & Kamille accelerates its expansion pace

In the first half of 2026, Dille & Kamille will open at least five new stores, says director Hans Geels: two in the Netherlands, two in Germany, and one in Belgium. This will bring the chain to 61 locations.

Acceleration

In mid-January, Dille & Kamille will open its 57th store on Klaasstraat in Venlo, according to CEO Hans Geels on LinkedIn. Store openings will follow in Amsterdam Middenweg, Hannover and Hamburg in Germany, and Knokke in Belgium.

This means the retailer is picking up the pace of its expansion: at the beginning of 2025, Geels had already indicated that the ambition was to open five new stores per year, a target that the chain will already achieve by the summer of next year. Because the potential for expansion in the Benelux is rather limited, the focus is shifting more and more to Germany, where the chain currently has 11 stores. In addition, Dille & Kamille opened its first store in France in May this year, with a local franchise partner.