TEDi continues European advance after French deal

German non-food discounter TEDi has bought 42 stores from the bankrupt French overstock retailer Max Plus. Having only opened its first French store last April, the chain now greatly strengthens its position in France.

Priority market

German retailer TEDi, a direct competitor of Action, wants to quickly gain a solid position in the French market. The company only opened its first store there in April, but this acquisition means its expansion is now speeding up massively. Max Plus, a chain from Brittany specialising in selling overstocks, recently had to file for bankruptcy, Ouest France reports. The bankrupt company was owned by Belgian wholesaler Paul Dehaen.

For TEDi, France is a priority market. The discounter already has 2,900 stores in Europe, but sees potential for as many as 2,000 locations in France. Its Belgian expansion plans are – relative to size – equally impressive: after opening a first Belgian store in June, its longer-term ambition is to open up to 200 stores in Belgium.