Report claims ‘fewer returns in larger cities’: what can we learn?

Residents of large cities return their online purchases significantly less often than people in smaller towns, a Dutch survey suggests. This raises interesting questions about consumer behaviour.

Depending on city size

In the five largest Dutch cities (Amsterdam, Eindhoven, Rotterdam, The Hague and Utrecht), the return rate for e-commerce purchases is on average 14.6 % lower than the national average. Amsterdam leads the list with 18 % fewer returns than the average, Dutch online department store Wehkamp noted when analysing more than 7.5 million orders.