El Corte Inglés invests three billion euros “to exceed customer expectations”

El Corte Inglés has announced ambitious plans: by 2030, the Spanish retail group will invest over three billion euros in improving the customer experience. “Service remains our distinguishing feature”, chairwoman Marta Álvarez said.

“Unique experiences”

The chain’s investment agenda mainly includes modernising stores, further expanding operations and strengthening the logistical and technological infrastructure. Its strategic plan, which started from 1 March, focuses on enhancing the customer experience. “Everything we do is aimed at understanding, predicting, and exceeding our customers’ expectations, with unique experiences and real added value: service remains our distinguishing feature”, Álvarez stated at a recent shareholders’ meeting.

Earlier this year, El Corte Inglés reported excellent financial results, with a net profit growth of 6.7 % 512 million euros. The retailer was able to reduce net debt by 263 million euros to 1.796 billion euros, which corresponds to one and a half times the EBITDA – the lowest level in seventeen years. The department store chain performed strongly in both fashion and beauty as well as in food. Álvarez was re-elected by shareholders as chairman for a new five-year term.