British marketplace OnBuy grows to 20 European countries

OnBuy, the UK’s fastest-growing online marketplace, is expanding to 20 European markets by the end of this year. The platform stresses that it holds no stock itself and never competes with its retailers.

Alternative to Amazon and eBay

As of now, OnBuy operates in 12 European markets: Germany, France, Spain, Italy, the Netherlands, Belgium, Austria, Greece, Finland, Portugal, Ireland and Slovakia. Expansion to eight additional markets is already underway, with the goal of operating in 20 countries by the end of 2025.

Founded in 2016, OnBuy says it offers retailers a fairer and more profitable sales model and consumers a credible alternative to U.S. giants such as Amazon and eBay. Unlike many established platforms, OnBuy does not compete with its retailers or hold its own inventory.

The marketplace is counting on gross sales (GMV) of 100 million pound (almost 115 million euros) and 5 million new customers over the next 12 months. A key success factor is its cashback program: customers can use their cashback directly on the platform or have it paid out, which has already generated more than 50% repeat purchases in the UK.