Belgian e-commerce grows again: who wins, who loses?

Belgian online shops have seen their sales rise by more than 10 % in the first half of the year, both in total transaction value (to 5.8 billion euros) and in number of transactions (to 76 million). Services, entertainment and second-hand performed particularly well, as did pharma.

Three major conclusions

Belgian webshops realised a combined transaction volume of 5,858,401,065 euros in the first six months of this year, up 13 % compared to 2021. The number of transactions increased by 12 % to 76 million, or 8 million more than last year. The average value of an online shopping basket remained almost stable at 77 euros, SafeShops’ new E-Commerce Barometer reports based on data from payment providers. Transactions on marketplaces are not included in these figures.